Lectures by Natasha Panfilova in Zurich (Switzerland) 2026
Natasha Panfilova in Europe: lecture “Where Did the Money Go?” — marketing and consumer behavior with humor and data
Natasha Panfilova, a recognized marketing expert, master’s program lecturer in Paris, and author of a blog with over 200,000 followers, invites audiences to a unique lecture that offers a fresh perspective on consumer behavior and the logic behind modern marketing strategies.
The lecture, titled “Where Did the Money Go?”, is a popular science talk with stand-up elements focusing on automatic human reactions to marketing stimuli and the behavioral strategies behind them.
During the lecture, Natasha Panfilova explores key questions relevant to both marketing professionals and everyday consumers: why memes sell better than rational arguments, how nostalgia has returned as a powerful tool, and how the mindset of Gen Z and Alpha is reshaping traditional marketing models.
The talk also addresses impulse decisions, manipulation, cognitive dissonance, and banner blindness. Participants will learn how emotions and habits influence purchasing decisions and why “just browsing” so often turns into “okay, I’ll take it.” The lecture explains what happens between the first “wow” moment and the final purchase, including the mechanism behind the so-called “dents effect” in perception and choice.
This lecture is valuable for marketers, entrepreneurs, companies, and anyone interested in understanding how consumer decisions are really made in today’s marketing-driven world.
Natasha Panfilova, a recognized marketing expert, master’s program lecturer in Paris, and author of a blog with over 200,000 followers, invites audiences to a unique lecture that offers a fresh perspective on consumer behavior and the logic behind modern marketing strategies.
The lecture, titled “Where Did the Money Go?”, is a popular science talk with stand-up elements focusing on automatic human reactions to marketing stimuli and the behavioral strategies behind them.
During the lecture, Natasha Panfilova explores key questions relevant to both marketing professionals and everyday consumers: why memes sell better than rational arguments, how nostalgia has returned as a powerful tool, and how the mindset of Gen Z and Alpha is reshaping traditional marketing models.
The talk also addresses impulse decisions, manipulation, cognitive dissonance, and banner blindness. Participants will learn how emotions and habits influence purchasing decisions and why “just browsing” so often turns into “okay, I’ll take it.” The lecture explains what happens between the first “wow” moment and the final purchase, including the mechanism behind the so-called “dents effect” in perception and choice.
This lecture is valuable for marketers, entrepreneurs, companies, and anyone interested in understanding how consumer decisions are really made in today’s marketing-driven world.
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| Date: | 03.02.2026 |
| Time: | 19:00 |
| Venue: | Forum 98 |
| Address: | Oerlikonerstrasse 98, 8057 Zürich (Schweiz) |
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